via www.thesolutionsjournal.com
I like the summary of this case study on gaining buy-in for an urban wind farm:
"The successful development of the Spanish Fork wind project demonstrates that renewable-energy entrepreneurs need to be flexible, consider the costs and benefits that may accrue to various stakeholder groups, and engage in educational outreach about the benefits of urban wind energy to the local community prior to, during, and after construction. The success of clean energy hinges not only on establishing markets for utilities and power users but also on building social movements within local communities." Emphasis mine.
I live in Houston TX and work in corporate communications and public relations, currently working for Shell on energy and sustainability thought leadership communications and reputation management.
